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He's so Frey!

The 6th generation of Lodenfrey

Leonard von Pfister's innovation journey

 

Leonard von Pfister, as the guardian of a traditional family business, has taken LODENFREY to new heights. His passion for timeless elegance and modern sophistication made the brand synonymous

for style and quality.

 

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25 years of Lodenfrey in Romania

All our products are made in Europe. We have our own factory in Oradea and Săcueni in Romania, near the Hungarian border.

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20 years of Poldi collection

Anniversary 2023

For his 60th birthday, Leopold Prince of Bavaria, great-great-great-grandson of Ludwig I, King of Bavaria, decided to design his first, own traditional costume collection. Today, 20 years later, “Poldi”, the car racing driver and hunter, celebrates his 20th traditional costume anniversary and his 80th birthday. From the first to the most current collections, the noble touch in appearance, the high quality of workmanship and the use of only the most exclusive materials have been retained. These features run through all collections and continue to distinguish Poldi today.

 

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Glockner Closing 2022

GP Drive x Lodenfrey

At the end of September, the last trip of the year took place on the Großglockner High Alpine Road, for which individual jacket models were made by LODENFREY. The event had to be brought forward due to heavy snowfall. However, this did not deter die-hard GP fans from driving on one of the most beautiful high Alpine roads in Europe one last time this year.

 

 

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180th anniversary

Come together at the Gusswerk Salzburg

On the occasion of our 180th company anniversary, we organized a come together for the industry at the Gusswerk Salzburg to mark the start of orders for the S/S 2023 season. It was a beautiful summer evening with warm temperatures, a good atmosphere, music, burgers and drinks.

 

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Employee at Lodenfrey

Social sustainability and fair wages

 

At Lodenfrey we pay attention to fair pay for all employees and to ensuring social and societal standards through at least living wages. We try to implement this along the entire supply chain. Everything in our hands, which means the locations in Germany and Austria as well as the entire production of our products in Romania, is strictly controlled and above-average wages are paid. With our partners and upstream suppliers along the supply chain, we also try to identify and improve the situation for everyone indirectly affected.

 

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The Magic Flute

Costumes by Lodenfrey

This year we are once again producing a film. The new interpretation of Mozart's most popular opera on the screen is set in a boarding school in Austria, with the uniforms coming from the House of Lodenfrey. The film will be released in German cinemas at the end of 2022 with a top-class cast, we are very excited!

 

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News about sustainability

We are doing a climate balance

At the beginning of the year we started a detailed analysis process of our company, production and all upstream and downstream steps to get a precise impression of where we are and what we can do better. It is now time to give a first update. Over the next few weeks and months you will find out more about the topics of ecological and social sustainability here in our magazine.

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Driver's costume

Connected to motorsport

 

The Drivers & Business Club Munich has existed since 2019... and has had its own Drivers costume since 2021. Together with the Drivers and Business Club Munich, we are proud to dress its members in sporty, elegant costumes. Well-known members such as German motorsport legends or representatives from old royal families... or both together like Prince Leopold of Bavaria will soon adorn themselves in these beautiful jackets and vests.

 

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GP Ice Race

The Ice Race is taking place for the third time since a 45-year break, and the second time with LODENFREY's participation.

In close collaboration with the GP Ice Race team in Zell am See, we create products that reflect the unique character of this event - from traditional Jankers to cozy knitted sweaters. These creations delight motorsport fans worldwide. In the article you can find out more about the background and the exciting collaboration.

 

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Bavarian wool

Knitting and loden from local sheep

 

We visited the shepherd Quirin from Amerang and talked to him about his sheep and the wool.

Together with Mähdusa and the Bavarian loden factory Mehler, the oldest textile company in Germany, we have found a way to make great products from Bavarian wool.

 

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